Information about your current and past customers is a vital tool for building your business into the future.
Many new business owners leave their website as a job that can be done later and it sometimes gets forgotten.
This is understandable, as the business premises and infrastructure need to be set up first.
However a website should be organised as quickly as possible because people will be searching online for your type of business.
The rising popularity of smartphones has resulted in mobile search becoming more important than searches on laptops and desktops.
Many business owners get a website created and then set themselves up on Google AdWords to bring in customers.
Many owners of shops and firms overlook the world of local SEO and so miss the benefits that could be gained from focusing on the geographical areas immediately around them.